The after sales service is one of the best ways to generate loyalty to your brand and get the loyalty of your customers. A satisfied customer is the best advertising you can have, as it encourages referral marketing.
Consider that when launching a new product, it will be easier to offer it to customers already satisfied with your brand. These customers will provide you with very valuable information about their shopping experience and with the product, which will allow you to have a better perception and improve your marketing strategy to attract new customers.
To achieve the best after sales service for your online store, consider the following general aspects:
It is important to establish clear shipping and return policies so that the buyer feels protected when buying. You can also provide warranty on your products.
Performing a personalized follow-up on the buyer’s experience with your product generates motivation for future purchases. Choose the best means to contact you, depending on the type of product and customer.
The period in which you generate the post-sale communication must be adequate. It will depend on the type of product, the shopping experience and the type of customer. You must establish the best term for your business.
You can deliver discounts and special benefits for frequent customers, for use in subsequent purchases.
A good way to have after sales presence is to send suggestions about the product purchased: alternative uses, complementary purchases, new related products.
If you are willing to receive compliments about your products, you should also be prepared to handle complaints or receive suggestions. The client likes to feel valued, listen to their opinion.
It is important to show the customer your commitment, even after the operation is completed, to maintain a good business relationship and achieve their loyalty.
Just as a market study and a marketing plan take time, you should also devote time to establish the type of after sales service you want for your business and how to apply it to generate the best results.